A pop-up store themed around the Scooby-Doo universe
As part of a group project completed during my studies, we imagined an immersive pop-up store inspired by Scooby-Doo, combining sneakers, food, and an interactive experience built around a mystery to solve.
I was in charge of the entire food section, which I present below: a playful, gourmet concept designed as an extension of the cartoon’s quirky and colorful universe.
RECIPE
Here are the recipes for the two creations designed for the pop-up store. Each dish was conceived to reflect the wacky world of Scooby-Doo, blending visual originality with deliciousness.
The Scooby Snack, that legendary biscuit beloved by Scooby-Doo, is transformed into a high-end pastry.
Yann Couvreur, known for his precise and refined work, revisits this delicacy by giving it a dimension that is both playful and sophisticated.
Inspired by the legendary sandwiches that Shaggy and Scooby pile up endlessly, it embodies the raw pleasure of street food, enhanced by noble ingredients and impeccable technique.
Gregory Marchand (Frenchie To Go) imagines a crazy and refined version.
PACKAGING
I also present the packaging designed for these creations. They merge the visual universe of the pop-up store with the graphic charters of Yann Couvreur and Grégory Marchand, in a balance between refined indulgence and a quirky street style.
MENU
Here is the complete menu created for the pop-up store. It was designed to fit within the Scooby-Doo universe. You will also find a detailed list of ingredients for each creation.
