Cultiv Project – Student Competition
As part of a school competition, I worked on a project for Cultiv, a French brand committed to beauty and well-being, which promotes the benefits of fruits and vegetables through botanical-based treatments and food supplements.
Based on an eco-responsible approach and local production, Cultiv combines efficiency and naturalness for healthy and sustainable beauty.
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SAVE THE DATE
& POSTERS
We have imagined a unique collaboration around the launch of two exclusive drinks, inspired by the key ingredients present in Cultiv treatments (fruits and vegetables).
This activation helps strengthen the emotional connection with the brand by integrating a sensory and taste aspect, while affirming its natural and French identity.
Working as part of a team on this project, I held the role of Artistic Director, in charge of the visual design and graphic identity of our proposal.
SAVE THE DATE
& POSTERS
Working as part of a team on this project, I held the role of Artistic Director, in charge of the visual design and graphic identity of our proposal.
We've created a unique collaboration around the launch of two exclusive drinks, inspired by the key ingredients found in Cultiv skincare products (fruits and vegetables). This activation strengthens the emotional connection with the brand by incorporating a sensory and taste aspect, while affirming its natural and French identity.
MERCH
For the sporting event, organized with influencers, we designed an exclusive merch line, including tote bags and sportswear in the colors of the featured flagship product. The design was designed to combine style and performance, while reinforcing the visual identity of the experience.
INSTA FEED
We have updated the Instagram account with 6 new posts, including 4 impactful posters:
2 dedicated to the collaboration drinks and 2 highlighting the campaign's flagship products.
PROBLEMATIC
How can Cultiv strengthen its unique and emotional identity by capitalizing on its French and botanical DNA, while integrating impactful storytelling and branding elements to captivate a wider audience, and thus significantly increase traffic and conversions on its e-shop?